OOH future is bright, fueled by programmatic, mobile, metaverse

Anna Bager, president and CEO at the Out of Home Advertising Association of America, joined Digital Signage Today to discuss the current state and upcoming trends in the American out of home industry, with major insights for digital signage and all the ways OOH is thriving. Provided by Adobe Stock. Jan. 24, 2023 Image provided. … Read more

Microsoft Cuts VR Staff and Leaves Questions About Metaverse

Microsoft’s Mesh avatars were first shown off in October last year, but excitement over the ‘metaverse’ has been depleted significantly since late 2021.Image: Microsoft After the dust cleared from Microsoft making moves to lay off over 10,000 employees—5% of its global workforce—it’s becoming apparent Microsoft isn’t merely taking a different tact on its virtual reality … Read more

Software Companies Pushing To Raise The Scope Of Virtual Reality

Two people working on virtual 3d building by using AR glasses. Getty At the turn of the century, the concept and initiation of virtual reality (VR) were limited to just the film and TV industry. The advent of 3D glasses is a successful primary user case of VR, as well as bespoke games with virtual … Read more

The Future of Web3 is MOBILE

What is move to earn? How does it differ from play-2-earn? How could someone make money simply by walking? As an original move-to-earn project (we started in 2015) we feel that the description is fairly self explanatory. In the recent explosion of xxx-to-earn terms everyone has forgotten that the original term that it all started … Read more

HoloKit X AR Headset for iPhone: Price, Features, Release Date

if you need evidence that Apple is working on a mixed-reality headset, take a spin with the HoloKit X. Created by Botao Amber Hu, a developer who has worked at companies like DJI, Google, and Twitter and is now CEO and founder of Holo Interactive, this headset relies entirely on existing capabilities of the iPhone … Read more

TikTok Company’s New VR Headset Competes with Meta on Price

The Pico 4 headset is the closest-priced and sufficiently powerful VR device to the Meta Quest 2 we’ve seen to date. screenshot: Pico/ByteDance Meta is terrified of TikTok’s dominating presence in the social media market, and now it seems the company behind the app, ByteDance, is coming for Meta’s own stake in the Metaverse with … Read more

Sound On in the Metaverse: Why It’s Just the Beginning for Virtual Concerts

Is this the real life? Is this just fantasy? Caught in the metaverse. Welcome to our new reality. The metaverse is opening up a new portal for musicians and fans to experience concerts in a digital dimension. Several artists, including Lil Nas X, Charli XCX and Foo Fighters, have already hosted virtual concerts, and many … Read more