Elon Musk’s Campaign to Win Back Twitter Advertisers Isn’t Going Well

Since taking over Twitter Inc., Elon Musk has rapidly made big changes, laying off employees, tweaking posting rules and suspending and reinstating accounts. There’s one group he has struggled to manage, one that’s vital to the company’s future: advertisers. About 70% of Twitter’s top 100 ad spenders from before Mr. Musk’s takeover weren’t spending on … Read more