Apple Loop is here to remind you of a few of the very many discussions that have happened around Apple over the last seven days (and you can read my weekly digest of Android news here on Forbes).
Potential iPhone Price Could Stimulate Demand
More details on Apple’s potential price increase on its premium iPhones for 2023 have come to light, with $100 expected to be added to the Pro handsets. It’s a price rise on the iPhone 15 Pro and iPhone 15 Pro Max models, but the intended target is the vanilla iPhone 15. With a wider gap to the Pro models, will that boost the sales of the entry-level smartphone?
“It’s an aggressive move designed to boost iPhone 15 and iPhone 15 Plus sales, following underwhelming demand for iPhone 14 and iPhone 14 Plus models. It is a classic Apple solution, countering industry observers who thought price cuts to standard models would be the obvious solution .”
Display Problems With iPhone 14 Quickly Addressed
Following reports last weekend of display issues on the iPhone 14 Pro and iPhone 14 Pro Max users, Apple has rushed out an updated version of iOS 16. With horizontal lines flashing across the screens of the affected phones, this was a highly visible bug that needed the quickfix. Forbes Gordon Kelly has followed the progress of the bug throughout the week:
“iPhone 14 Pro and Pro Max models are suffering from a bizarre problem that causes horizontal lines to flash across their displays….the iOS 16.3 Release Candidate is now available, and testing reveals that it does include the horizontal lines fix.”
MacBook Pro Update Finally Arrives
Apple’s update to the professional-grade MacBook Pro, expected since October last year, has finally arrived. The 14-inch and 16-inch macBook Pro models are now available with the M2 Pro or M2 Ultra chipsets, as well as updates across the board to the latest components and options for connectivity:
“In essence, Apple has taken the MacBook Pro portfolio from 2021, upgraded a number of popular components, and scaled up the specifications to stay in relatively the same place against the competition… the new MacBook Pro laptops will offer measurable gains for those requiring intensive performance in their mobile computers. It also suggests that these MacBook Pro models, while usable by consumers, are destined for more specialized roles.”
Mac Mini Reveals M2 Pro Performance
For many, the big question is how much performance the M2 Pro and M2 Max have over the M1-based models. With benchmarks now appearing (presumably, the embargoed review units are out there now), it’s possible to start answering that question with the Mac Mini M2 Pro announced this week:
“The M2 Pro-powered Mac Mini offers nearly the same performance as the M2-powered machine in single-core tests, with 1952 points. However, it leaps past the M1 and M2 chips in the multi-core tests, scoring 15013 points, which is nearly 66% faster than the entry-level 2023 Mac Mini and 189% faster than the M1-based Mac Mini from 2020.”
The Bright Bright Future Of The Bright Bright Screens
Looking further out in the portfolio, Apple’s move into the microLED, which will start with the upcoming Apple Watch Ultra, has been mapped out for the next decade
“After debuting in 2024’s Apple Watch Ultra, Gurman expects Apple’s custom microLED displays to expand to the iPhone, potentially followed by the iPad and the Mac at an even later date. He believes Apple’s long-term plan is to bring microLED displays to all of its key products, but it could be a decade before it emerges in the Mac owing to the complexity of the technology at this early stage.”
An iPad For Your Home
Apple is preparing to bolster its “Home” product lines with an iPad-like HomePod being planned. This will allow Apple to take on both Google and Amazon in the smart home stakes, no doubt with tight integration to Apple’s exclusive cloud-based services:
“It would reportedly be “essentially a low-end iPad” that would operate as a hub to control thermostats, lights and security systems, while also allowing FaceTime chats. It could be mounted on walls using magnetic clips or positioned more as a home hub -type device than a regular iPad.”
(Bloomberg via Engadget).
There might not be a standalone music subscription for the Eurovision Song Contest in Apple’s extensive services. However, Apple’s Music app continues to hint that another classic music genre may still get an ‘all you can listen to’ subscription service:
“With iOS 16.3 RC, Apple has modified and added some strings in the Music app about the now renamed Apple Music Classical (it was just Apple Classical up until 16.3 beta 2). Seems they’re still working on it”
(iSoftware Updates via MacRumors).
Apple Loop brings you seven days worth of highlights every weekend here on Forbes. Don’t forget to follow me so you don’t miss any coverage in the future. Last week’s Apple Loop can be read here, or this week’s edition of Loop’s sister column, Android Circuit, is also available on Forbes.