iPhone 14 Pro — here’s how Apple could justify a $100 price hike

When the iPhone 14 Pro makes its debut next month — maybe at an Apple September event slated for September 7, if reports of that date are accurate — it’s looking like a safe bet that the new Pro models will cost more than their predecessors. That would present Apple with a big challenge heading into the holiday shopping season — how do you convince people the iPhone 14 Pro is worth the extra $100 it’s likely to cost?

We didn’t just pull that number out of thin air. Rumors of an iPhone 14 Pro price hike have been circulating since the spring, with analysts settling on a $100 bump over the $999 starting price of the iPhone 13 Pro. The latest report claiming rising iPhone costs sounds particularly convincing — Wedbush Securities analyst Dan Ives called the $100 Pro model price increase “likely” in a research note last week on Apple’s upcoming phones.

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