Today’s edition of Skift’s Daily Podcast looks at the global outlook for 2023, the top US TV spenders this year, and the optimism of Carnival.
Good morning from Skift. Today is Thursday, December 22nd. Here’s what you need to know about the travel business today.
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The travel industry still faces hurdles, including a possible global recession, on its way to a full recovery. So what will travel look like as we enter 2023? and explores this topic and more.
Senior research analyst Seth Borko writes that while Asia begins to recover, travel will still enter the new year mixed. However, he adds that all regions of the world are seeing potential for growth.
The outlook also includes forecasts for cross-border travel from 2023 to 2025 and considerations of how economic uncertainty will affect the travel industry.
Second, the rise of COVID-19 in recent weeks has made some travelers wary of going on cruises. Still, Carnival doesn’t think consumers will be deterred from booking cruises given the surge in voyage bookings for 2023, reports Rashaad Jorden, an associate editor of the company.
Carnival CEO Josh Weinstein did not disclose specific booking numbers during Wednesday’s earnings call, which reported the fiscal fourth quarter ending November 30. It added that it posted record daily wages for the fourth quarter, adding that the company has put 90 ships into service this year, representing about 35% of its fleet. Carnival posted his $3.8 billion in revenue in the fourth quarter, which was 80% of his 2019 level. However, the company posted an adjusted net loss of $1.1 billion.
Today we finish with a look at the top-spending travel brands on US TV from 2022 to November. Airbnb has taken the top spot, executive editor Dennis Schaal reports in his travel briefing online this week.
Airbnb spent about $87 million on advertising on US national television in the first 11 months of this year, according to television analytics firm iSpot.tv. Schaal wrote that Airbnb’s focus on TV advertising isn’t surprising, noting that the company’s search engine claims he prefers brand advertising on TV to marketing. doing.
But budget hotel brand Choice Hotels will be the most-watched travel company on national television in 2022, according to iSpot.tv research. Choice Hotels said he placed 139 more ads in his first 11 months of this year compared to the same period in 2021.