- With the prized Corvette nameplate, GM’s next move is to launch a Corvette sub-brand.
- This includes a four-door “coupe” and a sporty high-performance crossover partnered with the upcoming two-seater Corvette EV.
- The new Corvette line-up positions itself well above rivals such as the future trio of electric Mustangs.
What’s your name? If you’re an automaker, the answer is “everything”. No doubt people buy his BMW or Benz for the name at least as much as the car itself. The same applies to Corvettes. In terms of brand value, Corvette is one of the auto industry’s most watched and admired brands, but it’s only a fraction of the potentially huge profits so far. People say this will change.
We’ve already seen the new Z06, and several versions of the C8, including a potential E-Ray hybrid, a resurrected ZR1, and an even more extreme Zora hybrid named after the original’s father, Zora Arkus-Duntov. will continue to appear. C1.Also planned is a Corvette EV that will use GM’s Ultium architecture.
The second phase of GM’s Corvette brand strategy is even more ambitious and far-reaching. Starting in 2025, GM plans to launch a Corvette brand that includes a sleek four-door coupé and a rugged crossover. Both of these future new Vettes will be EVs.
Sports cars are useful image builders and sometimes very profitable, but as Porsche proved with its Cayenne SUV in the early 2000s, it benefits a lot from expanding the brand into other vehicle segments. The name Corvette played with intelligence and authenticity should be a license to print money. Ferrari, Maserati, and Porsche all offer one or more SUVs at a time, as opposed to the hardcore sports cars that put them on the map in the first place. Or even pick-ups, heaven forbid?
Of course, these new-age products aren’t half-hearted attempts like the Cadillac Cimarron or the Ford Contour-derived Jaguar X-Type. Instead, the pivotal starting point is a redefined proprietary DNA that screams ‘Corvette’ when it comes to design and driving his dynamics. A switch to the Ultium battery platform allows brand keepers to rethink proportions, stance and engineering. Or you can stick to the trademark elements that have shaped his car icons of American sports from the 50s to the present day.
Sources who have seen the initial proposals describe them as “copies of nothing” and “encapsulated emotional purity.” Lyrical waxes may justify the styling theme, but what about bespoke content? It appears to contain a staggered Lego-like topographical package, miniaturized components, a super-efficient inverter, a high-revving electric motor, and an 800-volt electrical system. It has 350 kW of charging power, a two-speed transmission, brake-by-his wires, multi-mode four-wheel steering, and torque vectoring.
According to a friend inside the GM Tech Center, “Corvette is more than just a brand. It’s an ever-evolving system combined with a dramatically different user experience.”
A four-door coupe (think of it like a liftback) and a crossover bring two new values to the brand. Thanks to a delicate balance between function and fashion, status and style, and limited availability fostering desirability, all three pillars are ready for practical evolution and subsequent popularization. .
“The goal is not to beat the Taycan and Cayenne at their game, but to create three American legends that can break new ground by making the essence of the Corvette scalable. , whose essence must always be in a progressive state of flux,” commented the source. Listen, listen.
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